Author Archives: greglrose

Festival proves it’s best(ival) to test(ival)

Excuse the awful title. I was over covering the phenomenal Primavera Sound Festival in Barcelona last week. While it was pretty much wall-to-wall brilliance, there was one thing that got nearly every gig-goer rather riled. The festival decided to introduce … Continue reading

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Brand journalism

Once upon a time marketing was a concept strictly for marketers. In this hazy old era, customer service was a realm inhabited by customer service experts who dealt with customer service. Meanwhile, newsrooms were busy with their news, in their … Continue reading

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